Douglas Della Toffalo

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by douglasdellatoffalo @ 2008-03-28 - 11:56:39

Douglas Della Toffalo, Psychology of Color - Decorating a Kitchen for the Subconscious

Psychologists have studied the influence of color on the mind for years. While they have not found any effects that generalize to every society, they have found that people from the same society are affected by colors in similar ways. Using these findings it is possible to tap into the subconscious of people, and use this information when decorating to create a room that will have positive emotional effects. The following are the general effects of color on the perceptions of Americans, and some tips on how to use these colors to influence the minds of the people in your kitchen positively. These colors may affect you differently, and as such it is important to pay attention to your own tastes above any advice.

The kitchen is a friendly place of taste testing, gathering, talking, and enjoying the company of friends and family. The kitchen is a family room. It is also a creative paradise, where you will design elaborate dishes and taste delights.

The color most often associated with food and ingestion is orange. This color tends to illicit hunger, and could be a great color to use strategically in the kitchen. Adobe serving trays with orange hints could wet the appetites of your guests. Orange is also a color that tends to lift peoples emotions. Strategic orange decorative patterns, or a slight orange tint to the walls, may be a positive idea to reinforce elated emotions in the kitchen. Red can also illicit hunger, but is such a hot color it should be used in small amounts. Dinnerware and utensils that are red may be a nice touch, if done in an understated manner

Blue is the opposite of those colors and it actually represses the urge to eat. There is not very much blue food in nature, and so we have developed a natural aversion to eating when we see it. For that reason you may want to try and maximize the orange and minimize the blue.

In the kitchen black is best avoided as a major theme. This color will actually absorb heat making the room even hotter. The exception is if black is used with white. White will balance the dark color as well as reflect heat making the room slightly colder.

Earth tones are great for kitchens. These colors, such as tans and browns, can create a sense of closeness and warmth. The feeling of ease and belongingness will make the kitchen a room that you can feel safe to create in. It will also ease interaction between the different parties that may gather in there occasionally.

By using colors in a planned manner you can control the undercurrents in a room and influence the nature of interactions in a positive way. Try and find out how you react to the colors. Play with different shades and gauge your reactions. A few hints lighter and a color may go from a beautiful hunger inducer to a sickly mess that will actually detract from the cuisine created.

by douglasdellatoffalo @ 2007-12-28 - 17:36:18

Douglas Della Toffalo, Color Help: Color Theory and Design Psychology

Color theory is an entire science unto itself, and to get a full picture of how it all works, I'd suggest picking up a few art books. In this article, however, we're going to take a brief look at the essentials of color theory, in light of the concepts of Design Psychology. we'll first list a term, and then offer a short summary of how the term relates to Design Psychology.

Hue

The base name of a color without any white, gray, or black added. The terms hue and color are interchangeable.

Color wheel

A color wheel contains twelve colors, based on primitive pigments. The three primary colors are red, blue, and yellow. Three secondary colors (composed of combinations of the three primary colors) follow: red and blue make purple; red and yellow make orange; yellow and blue make green. Six tertiary colors (comprised of combinations of primary and secondary colors) form the remainder of the color wheel: yellow-orange, red-orange, violet, blue-green, and yellow-green. Black is the total absence of color and white is the reflection of all colors.

Value or Lightness

This denotes the degree of lightness or darkness of a hue, in relation to pure white or black.

Intensity, Saturation, or Croma:

This term describes the degree of purity of a hue as compared to neutral gray of the same value. This is the freedom from added white or gray; how bright or dull a color appears in relation to the basic hue.

Shades

These are deep tones, in which black is added to a color.

Tints

These are pastels, in which white is added to a color.

Tone

Adding gray of the same value to a hue or adding its complement creates a tone.

Saturation

The intensity or depth of color, such as dark or light.

Monochromatic Color Schemes

This term is used to describe rooms with only tints and shades of the same color. Neutral color schemes are usually monochromatic.

Analogous, Side-by-Side, or Related Color Schemes

These rooms use adjacent colors to the principal color on the color wheel. This is considered a friendly scheme, because the colors blend well and create a soft effect.

Complementary or Opposite Color Schemes

Rooms that use colors from opposite sides of the color wheel. This is considered to be a power and action scheme.

Triad

Consists of three colors, spaced an equal distance apart on the color wheel. Triad color schemes can potentially cause glaring and confusing feelings when all the colors are intense.

Tetrad

Consists of four colors, spaced an equal distance apart on the color wheel. Tetrad color schemes create interesting effects because of the potential variety available. They are best when two colors dominate.

Topographical Color Schemes

These schemes contain colors from nature, such as rocks, earth, sky, sea, and plants.

Floral Color Schemes

These schemes use brilliant or pastel colors found in plants and flowers.

Colorways

Fabrics and wallpapers come in different combinations of colors, or colorways. A fabric pattern will have several selections of colorways to choose from. A pattern may be available in colorways of: yellow, blue and green, red, blue and green; or purple, burgundy and blue.

Visual Vibration

This occurs when neighboring colors appear to clash and vibrate in our vision, creating a dizzying effect that adds to nervousness and tiredness.

Cusp Colors

These are colors on the edge of two colors that take on different values under different lighting situations, such as, dark blue/purple (periwinkle), orange/red (terra-cotta reds), and blue/greens (teal). Periwinkle may appear more purple than dark blue at night or under different lighting systems.

Simple Color

This is a true color, without additive colors, such as sky blue, grass green, or apple red. A simple color is a pure color.

Complex Color

This is a combination of colors, such as silvery blue, or lichen (grayish green-brown). A complex color is a color that requires a long description, such as "sort of a grayish-blue with a hint of pink."

Palette

The entire range of colors used in a design project.

These are the basic terms used to describe color schemes within the concepts of Design Psychology. Learning them is the first step toward creating dynamic spaces for both the interior and exterior of your home.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see

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